I'm a Content Strategist Now... What Does That Mean?
If you receive our newsletter, you may have noticed that I have a new title. Well, I still do write a lot of content (and you'll see more from me on all the DBI channels as the summer goes on), but now...
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Your Friday Reading List: PR, Sarcasm Detector And More
Good Friday everyone! I hope you had a great week and that a nice weekend is awaiting you. Here in Victoria, the weather has definitely been summery.
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The Marketing Anatomy Of A Homepage
Your homepage is your internet storefront. You only have a few seconds (no more than 5, actually) to impress your visitors and keep them from bouncing away. From a digital marketing standpoint, your...
View ArticleYour Friday Reading List: All About Email Marketing
On this week's reading list: Email marketing, email marketing and more email marketing.
View Article4 Social Media Tasks You Should Never Automate
It's hard to keep ahead of social media, but some tasks just should NEVER be automated.
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Intriguing Results From 3 Content Idea Generators
I don't know a blog writer who doesn't go through writer's block sometimes. Yet to keep your website fresh and current, you need to keep updating your blog with interesting content that keeps your...
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Your Friday Reading List: Search Engine Traffic Numbers, Email Marketing,...
It's Friday again! Yay! And Canada Day is coming up next week, so I imagine that many of you have an extra-long weekend ahead. But an extra-long weekend is no reason to slack on our reading. As usual,...
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5 Types of B2B Content That Work Like A Charm
One of the challenges of B2B is finding the right type of content that will interest your audience and get them to consider you as a potential provider of products or services. It's easy to see content...
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The One Weird Thing the Best B2B Content Marketers Do
I'm going to make a confession I never would have before: I'm starting to really, really love reports. I was never a numbers girl; I've always been the one to extoll the benefits and beauty of words...
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